As a UX Designer with over 7 years of experience, I specialize in crafting intuitive, user-centered digital experiences that balance business goals with real user needs. In my previous role at Home Depot Canada, I led the design of seamless, multi-device shopping journeys—enhancing checkout flows, simplifying online returns, and developing personalized features to elevate the overall customer experience.

With a strong foundation in visual design and a passion for storytelling through thoughtful interfaces, I’m now looking to bring my skills to impactful roles in Retail, Healthcare, Tech, or Education—industries where meaningful design can make a real difference.

AREAS OF EXPERTISE:
User-centered Design, Design Thinking, Emerging Design Trends UX/UI Research Competitor Analysis, User scenarios & Task flows Wireframes & Prototypes Design Systems, Color Theory & Typography Visual Design & UI Patterns Mobile-first design & App Design Interaction Design, Accessibility WCAG, Inclusive Design, A/B testing & Usability Testing, Lean & Agile UX

MY TOOLKIT:
Figma, Adobe Creative Suite(Photoshop, Illustrator), AxureRP, Sketch, ChatGPT, HTML, CSS, Javascript, User Testing, Miro, Abstract, Confluence, Jira, Asana

WORK EXPERIENCE & EDUCATION

RETAIL/ E-COMMERCE

How we lowered checkout abandonment by 29% through optimizing the checkout experience for Home Depot's online shoppers.

Role: UX Strategy, Information Hierarchy, Visual Design, Interaction Design, User Testing

How we reduced 140 minutes of customer service calls and customer concerns by designing a digital feature to return products purchased online

Role: User Research, UX Strategy, Visual Design, Interactive Prototyping

CAREER HIGHLIGHTS

HOME DEPOT, CANADA

Optimized the complex checkout process to reduce cart abandonment from 29% and increase sales completion.
Reduced customer service calls about product returns by ~140 minutes by strategizing and designing an online returns feature,launching it within 6 weeks through cross-team collaboration
Increased online purchases by 31% in Ontario, with pilot launch of the newly designed Gift card redemption feature

SWIFTRIDE, CANADA

Earned first place at the Canada-wide TogetherVsVirus Hackathon and was a semifinalist at DMZ’s HacktheCurve for designing a safe daily commute app for frontline workers during the pandemic, with the MVP completed in just 3 weeks.

SOCIALBEAT, INDIA

Scaled clientele for website branding and digital advertising to 27 clients (approximately 9 times) across Retail, Healthcare, Entertainment, Finance, and Real Estate sectors within 2 years
Rebranded a real estate website, integrating intuitive features that increased organic traffic by 43% and boosted form conversions 5X
Reduced the time to sign-up on an investment platform from 11 minutes to 7 minutes by simplifying the forms and data entry
50-60% decrease in bounce rate, by adapting mobile first designs, AMP and usability testing
Managed end-to-end operations for over 14 clients, from strategizing user experiences and designing to coordinating with developers and handling client communications

WORK EXPERIENCE & EDUCATION

RETAIL/ E-COMMERCE

How we lowered checkout abandonment by 29% through optimizing the checkout experience for Home Depot's online shoppers.

RETAIL/ E-COMMERCE

How we reduced 140 minutes of customer service calls and customer concerns by designing a digital feature to return products purchased online

MOBILITY

How we designed an application service to reduce friction in commute for frontline workers during the COVID-19 pandemic

CAREER HIGHLIGHTS

HOME DEPOT, CANADA

SWIFTRIDE, CANADA

SOCIALBEAT, INDIA