Pournima Balasubramanian
UX/UI Designer

PROCESS AND SKILLS

At Home Depot, my strategist mentor taught me to integrate strategic thinking with design, enhancing both purpose and process.

Knowing what to build is just the start—strategy gives direction, clarity, and focus.

I’m inspired by graphic art and driven to create useful, intuitive product experiences. My design style leans toward purposeful simplicity, and I build high-fidelity prototypes to gather real user feedback. Axure is my go-to for realism; Figma for quick iterations.
I’ve collaborated with UX researchers and participated in user interviews to uncover insights that guide better design decisions.

Data is the key to understanding the past and shaping future-forward solutions

I see data as an essential part of my problem-solving approach as a designer.

WORK TOOLKIT

UX Strategy: Personas, User task flows, Affinity mapping, User scenarios, Information Architecture, Miro, Jira, Confluence
Design: Wireframes, Prototypes, Mobile first, Responsive Design, Brand Identity, Design Thinking, Interaction Design, Accessibility Guidelines, Photoshop, Sketch, Figma.
Research & Data: Stakeholder Interviews, Business Sector Study, Competitor Analysis, Qualitative Interviews, Business strategy, Web Analytics.
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