I am a Seattle based designer with over 7 years of experience in problem solving, designing and prototyping digital products. I have designed for advertising, branding and ecommerce, and my heart lies in creating compelling experiences for users.
When you know what you want to build, it becomes important to strategize to propel creation in a purposeful direction. The way I see it, strategy builds better understanding, focuses on the big picture, tackles nuances and acts as a guide to the whole process. My strategist at Home Depot, mentored me in that ideology and I have learned to tie it up with my design thinking.
UX Strategy Toolkit: Personas, User task flows, Affinity mapping, User scenarios, Information Architecture, Miro, Jira, Confluence
I admire graphic art, it’s just inspiring what one could do with a digital artbrush. As an engineer my mind wants to create a product experience that is useful, and helps people get things done easily. My visual design style is more towards simplicity with purpose and I design prototypes close to real products to get first hand user feedback. Axure is my favorite tool to create realistic experiences, while Figma is my quick and dirty prototype tool.
Design Toolkit: Wireframes, Prototypes, Mobile first, Responsive Design, Brand Identity, Design Thinking, Interaction Design, Accessibility Guidelines, Photoshop, Sketch, Figma
I have worked with UX researchers and been a part of interviewing users to understand their thoughts and needs from products and businesses. I find it eye-opening and it has helped pick the better solution from several design iterations. I believe that data gives a good understanding of the past, and is a critical tool to making future-forward decisions. This is something I’m in pursuit of from the lens of a problem-solving designer.
Research & Data Toolkit: Stakeholder Interviews, Business Sector Study, Competitor Analysis, Qualitative Interviews, Business strategy, Web Analytics, Usability Testing
In retrospect, I decided to upgrade in these areas this year:
Grown on my strengths:
I read in a book that strengths are always unique. So I decided to put advice, time and effort to grow on my strengths.
Time management:
Our time here is important. Let us do purposeful work, have meaningful conversations and create a delightful life for ourselves and those around us.